From Starline to Beam: what can you actually buy?
The 2025 launch created a platform and an enterprise product—not a universal replacement for every meeting room.
2025 retrospective · 3 min
Read the field guide ↗THE RETROSPECTIVE
2025The shift into real rooms.
A year of products, production tools and experiments—read through the decisions they create.
3 researched pieces · 3 event/source-year studies · 0 current-practice reviews
THREE WAYS IN
Follow a question.
Choose a display
Compare the image mechanism, audience and content requirement.
Build the experience
Follow the capture, content and installation decisions.
Year refers to the subject or explicitly dated current-practice review—not when this website published. All new research was prepared in September 2026.
Looking Glass HLD changes the content brief
The September2025 announcement shifted the question from rendering many views to staging video inside a fixed optical environment.
2025 retrospective · 3 min
Read the field guide ↗A shop window is part of the display
The2025 tm:rw installation shows why a floating product image needs a street, a sightline and an operating plan.
2025 retrospective · 3 min
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