PresenceAtlas

Field guides / History

FROM THE ARCHIVE / 2021

Before the product, there was a booth

Google’s 2021 Starline prototype treated the entire conversation as a display problem.

Google’s 2021 prototype · not a current product photograph.Google · Source · Research note
Credit & reuse status

Original Project Starline booth — Google; individual photographer not specified. No open reuse permission established; owner review pending. Resized / WebP conversion; full frame retained. REFERENCE ONLY — NOT CLEARED FOR PRODUCTION.

Read the whole photograph

The original Project Starline image is striking because so much of it is not a screen. A seated participant is surrounded by a booth, lighting and a carefully arranged display station. Google’s announcement on 18 May 2021 described a combination of 3D imaging, compression, spatial audio and a glasses-free light-field display. At that point, the company said the system depended on specialized hardware and was available in a few Google offices.

This is a record of that prototype, not a photograph of a current purchasable unit. The announcement is evidence of what Google demonstrated and described; it is not an independent evaluation of the experience. The distinction matters when an old image is used to explain a fast-changing product category.

A person has a viewpoint

For an installation designer, the useful question is where the apparent person sits relative to the viewer. A remote face can be perfectly sharp and still feel strangely placed if the camera, display and audience are arranged for different eye lines. The original booth makes that relationship a visible part of the system rather than an afterthought.

Sketch two rooms, not one. On each side, place the seated person, capture area, displayed person and return sound. Then rehearse an ordinary social action: showing a small object, looking toward a colleague or pausing while someone else speaks. Those moments reveal more about a conversation than a still portrait does.

Do not infer the call from the clip

A published demo selects a camera angle and a sequence of moments. It cannot tell a buyer what a complete session feels like, or how the station behaves when a user moves outside its intended position. A production assessment needs a live exchange with the intended participants and the expected room conditions. That is an evaluation proposal, not a claim about a fault in Starline.

Try a short task that resembles the proposed use: explain an unfamiliar object, agree on a design change or introduce a new team member. Record what people could understand, where they looked and which interruptions required help. Keep those observations separate from general enthusiasm about the depth effect.

The archive’s practical lesson

The 2021 announcement shows why “telepresence” should be treated as a complete experience. Capture, reproduction, sound, timing and furniture all contribute to a social encounter. A cabinet playing a prerecorded greeting and a bidirectional conversation station might both be described as holograms, but they are not answers to the same brief.

When comparing current offerings, specify the experience first and confirm the exact contemporary hardware with its supplier. Do not use this historic booth photograph to promise present-day availability, dimensions or performance. Its enduring value is the system-level question it raises: what has to work around the image for two people to feel that a conversation is genuinely shared?

Sources & dates

Factual descriptions are drawn from these sources. Practical evaluation suggestions and interpretations are Presence Atlas editorial analysis; no hands-on test is claimed. Supplier claims are identified as such.

Project Starline: Feel like you’re there, together ↗

Google / Clay Bavor · Original publication: 2021-05-18 · Retrieved 16 September 2026

Editorial preparation: 16 September 2026. Actual site publication: pending review. This is a retrospective, not reporting published by us in 2021.

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